Picture Perfect Christmas

Gettington Holiday Campaign 2018

“Picture-Perfect Christmas” is the 2018 holiday campaign for Gettington, an online-only, general-merchandise retailer.

This campaign is a celebration of iconic holiday events, from entertaining family and friends to Christmas morning’s unwrapping of gifts. Our customers prepare for each event with one goal in mind: having their hopes and aspirations culminate in perfect moments that can be captured, then shared on social media.

Photography captures the essence of those moments. Design uses metallics and non-traditional holiday colors to add an upscale feel. Copy supports the campaign with emotional, aspirational language.

Copy Manager/Copywriter – Peter Gilbert

Art Directors – Lori Wageman, Heather Goldberg, Kelsey Degenaar & Michael Metzger

Designers – Larry Poole & Jessica Thompson

Design Managers – Ryan Cosgrove & Jesse Roehl

Creative Directors – Matt Freking & Chris Weber