Senior Art Director Experienced in Creative Direction, Visual Style, and Brand Identity

As a Senior Art Director with 15 years of design experience, I understand the importance of guiding creative direction and maintaining brand standards. In my past and present roles, I have supported several communication avenues, including ecommerce, digital, social, print, and photography. I have a solid history of conceptualizing and executing high-impact designs that engage and inspire the end user. My track record includes a strong talent for leading design teams, developing artistic marketing concepts, and driving business growth. You can view my portfolio and find more information about my background at behance.net/michaelmet. I’m confident that my reputation as a highly talented and versatile Creative Director will allow me to deliver superior results. A few of my career successes include:

• Expanded purchase/sales by 35%+ for island and golfing resort communities by the redesign of immersive events and corresponding marketing channels.
• Expanded open/click-through rate 15%+ by integrating topical subject matter and unique customer content.
• Generated 60% of Fingerhut’s annual $1B revenue by developing cross-channel seasonal holiday campaigns.
• Maximized stakeholder engagement and brand awareness by generating targeted social media campaigns and promotions.
• Developed Fingerhut’s existing and extensive brand standards manuals through the ideation of future brand and final implementation to the in-house creative team.
• Originated robust branding systems across all print and digital channels for cohesive on-brand content creation.